The Rotary year begins on July 1 and each incoming president of Rotary International has a theme for their year as President. In addition, several long-standing phrases and slogans are important to each Rotarian.
2013-14 Theme: Engage Rotary, Change Lives
The Rotary Four-Way Test of the Things We Think, Say and Do:
  • Is it the truth?
  • Is it Fair to all concerned?
  • Will it build Goodwill and Better Friendships?
  • Will it be Benefitical to all concerned?
Rotary Slogan: Service Above Self
The Object of Rotary:
The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise, and in particular, to encourage and foster:
  1. The development of acquaintance as an opportunity for service
  2. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying by each Rotarian of his occupation as an opportunity to serve society
  3. The application of the ideal of service by every Rotarian to his personal, business and community life
  4. The advancement of international understanding, good will, and peace through a world fellowship of business and professional men and women united in the ideal of service